Stories have the power to make us laugh, but their impact goes beyond comedy. They can reach much deeper places. They move us, inspire us, and motivate us to act, which is the inspiration behind Allison Lucas’ work. Allison has been telling stories since the moment she could talk. Although these stories weren’t very comprehensible in the beginning, she always had something to say. Fast forward a few years, and her parents’ video camera became the main tool for producing these goofy narratives. Well, that— and her understanding brother and sister who regularly served as actors in these productions. This passion for creating and sharing stories has followed Allison through many walks of life–high school, college, and her 10-year career as a journalist and communications professional.
Allison’s journey began in New Milford, Connecticut, a very quaint and quintessential New England town — not far from New York City. After high school, she attended Elon University— a small liberal arts college just outside Greensboro, North Carolina, where she earned her Bachelor of Arts in broadcast journalism. A month-long internship at 60 Minutes opened Allison’s eyes to the power of storytelling— something she has carried with her throughout her career. Allison spent the next seven years working in newsrooms across the country as a producer, launching her career in Lexington, Kentucky at the CBS-affiliate, WKYT News. She relocated to Palm Beach Gardens, Florida in 2015 and spent three years covering major national stories at the local level at WPBF 25 News. She reported on national, state, and local politics, the 2016 Presidential election, two major hurricanes, the mass shooting at the Orlando Pulse Nightclub, and the devastating massacre at Marjory Stoneman Douglas High School, in Parkland. In 2019, she moved to the Nation’s Capital where she led the team behind the award-winning 11PM newscast at WUSA9 News.
After leaving the news industry in 2021, Allison briefly worked at the Department of Energy’s Office of Science. She developed a video production team to create visual content to promote new research in the program, including a promotional video for the office. She currently works at The Field School, an independent school in D.C., where she oversees and produces creative assets used to promote the school to the community. At Field, Allison connects with faculty, alumni, parents, and students to share their stories— and it can be inspiring. One of her favorite multimedia projects is a feature piece she created about a history teacher who earned an award for his work in activism and education. She also enjoyed designing a curriculum guide for the Field website and for print.
Although Allison has extensive experience in the communications field, she is working to advance her skills through a master’s program in Interactive Media and Communications at Quinnipiac University. Her hope is that this additional education and experience will qualify her to become a creative leader — in roles such as creative director or production manager.
When she is not telling stories, Allison enjoys spending time with her husband and dog, Crosby (yes, named after the famous hockey player) at their home in Springfield, Virginia. She loves yoga, running, and playing the flute.
