Category: Writing for Interactive Media
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One Size Does Not Fit All: Unlocking the Key to an Effective Social Media Strategy
When it comes to social media — one size does not fit all. Each platform has a unique audience, key features, and best practices, which means it’s important to tailor your content strategy for each. It would be easy to plug in one caption and one piece of content to every social media platform, but…
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Finding Your Voice: Imitation is the Greatest Form of Flattery
Let’s Get Real— three simple words that changed the way I write. It’s the name of a commentary segment; spearheaded by my former executive producer and executed by my former anchor. The first time I watched this segment, I was speechless for two reasons: 1. The idea of giving a news anchor an opportunity to…
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Clear Out the Clutter: How to Keep Your Writing Clean and Simple
Let’s face it— writing is hard. Writing simply is even harder. When we write, there is often this nagging feeling that we need to add more to each sentence. Like somehow the sentence in its simplest form isn’t enough. I believe that this itch comes from how we were taught to write in grade school.…
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The Audience is Always Right: Why Audience-Centered Writing is More Effective
Six years ago, I got a phone call that changed my life. I was working in West Palm Beach, Florida as a news producer and nearing the end of my 3-year contract. An Executive Producer (EP) at a news station in Washington, DC asked if I had any interest in working in the nation’s capital.…
Allison Lucas 